Green packaging shifts up the priority list for brand owners and consumers

By Chris BARKER , 29-Nov-2013

100% recycled packaging logo

Increasing environmental awareness means that sustainable packaging is becoming a higher priority for both consumers and brand owners, as evidenced by the number of cosmetics firms opting for a greener option.

Elizabeth Arden this week chose the Airopack dispensing system, and this adds to the long list of brands opting for environmentally friendly packaging in order to appeal to customers.

The Elizabeth Arden Ceramide products are being produced through the Airopack Full Service Operation, which will see the dispensers produced, filled, sleeved and packed to meet the brand’s specifications.

Increasing awareness

“Brand owners become more aware of their responsibility in today’s society. As environmental awareness shifts higher up the priority list at both consumers and brand owners, sustainable products become increasingly important to express a brand message,” Airopack marketing manager Caren Kuijs tells to

“Over the last 10 years we have identified an enormous growth in cosmetic formulations holding natural ingredients and with this Airopack is able to enhance the total sustaining message on shelf for the consumer.”

This technology has also been adopted by other major companies in the recent past; including Procter & Gamble and Danish brand Nordictan.

As technology advances, lightweight packaging and aerosols with a low carbon footprint and CO2 impact are becoming more practical and are being adopted by larger numbers of companies.

Industry examples

Estee Lauder subsidiary Aveda recently brought a new dimension to packaging by introducing 100% recycled packaging for eye colouring in their ‘Essence of Nature Single Eye Color Refil’ line, launched earlier this year.

The company also adopted the tactic of selling refills of its most popular colors, to allow consumers to re-use the same packaging multiple times.

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Bioplastics Not Complete Sustainability Solution

Consumer Packaged Goods (CPG) companies love to innovate with their packaging. Packaging is, after all, one of the top tools in the marketing playbook, and a great way to differentiate a product from its competitors. Some companies choose to switch materials to shake things up; some do packaging redesigns to achieve the slick look that has shelf appeal.
Heinz introduced its upside-down bottle in 2002 to make pouring Ketchup easier. Soda and drink companies constantly tinker with labels to achieve a new look. The competition to achieve Greener packaging has been one of the top priorities of many CPG companies as they all seek to increase the sustainability of their products. Polling data shows that increasingly more people are searching for environmentally friendly products, and the major companies are racing to meet the demands. One of the most recent developments in sustainable packaging has been the rise of bioplastics as a resin source.
Bioplastics can be a deceiving term and idea. The word “renewable” is often used to describe the value of bioplastics as a sustainable solution. It’s true to an extent; resources such as sugarcane, corn, beets, food processing plant waste and the like can all be used to produce plastic resin. But does “renewable” equate to being sustainable? The truth is that the chemical makeup of resins produced from “renewable” sources is no different from those produced from petrochemicals. Just because a bottle is derived from a plant does not reduce its need to be recycled!
History also teaches us that even though a source can be regrown, that does not necessarily make it a sustainable or pragmatic option. When it was discovered that corn could be used to produce ethanol fuel, it was initially seen as a major victory for renewable energy and a move toward a sustainable energy future. Over time, the expansion of ethanol proved to be the cause of a major worldwide increase in food prices that had a particularly negative effect on developing countries Paper comes from a renewable resource but, as we have learned, deforestation has had a devastating effect on many eco systems around the world. As a community moving toward a sustainable future, we must be careful when labeling a “renewable” resource as the sustainable solution and consider all the repercussions.
This isn’t to say that plastics made from “renewable” resources are bad. They are a very positive development and one that should be part of our overall plan to reduce our impact on the environment. What concerns us most is that focus will be taken away from the real issues at hand, if people are led to believe that “renewables” will solve plastics’ negative environmental image.
We believe that “renewables” are a new and important source of recyclable plastics. They must be recycled in the same manner in which all other plastics are recycled today. They will not replace fossil fuel derived plastics just as ethanol has not replaced gasoline for cars. The truth is, there just isn’t enough available economically to use it on a broad scale.
Recycling plastic is still the second most favorable environmental solution, after reuse. Let’s make sure that “renewable” plastics get recycled and that packages produced from it include recycled content.

Handle on recyc…

Handle on recycling

Eugene packaging firm aims to use more recycled plastic in its handles

 By Saul Hubbard

The Register-Guard

 Published: August 19, 2012 12:00AM, Midnight, Aug. 19

Like many businesses that make products using virgin plastic, Eugene-based PakTech is facing an identity crisis.

The national marketplace, responding to a more environmentally conscious consumer base, is shifting slowly toward recycled plastics, forcing plastic manufacturers to adapt.

Since the 1990s, PakTech, a family-run business based in two factories in an industrial section of west Eugene, has produced the handles that bind the multi-packs of food products that can be found on the shelves of Costco stores and other bulk retailers.

The company’s handles are used on everything from juice, soda, beer and salsa to cleaning products, mouthwash and fabric softener. The company’s most popular handle is what they call their TwinPak — which binds two items — but their product line is malleable: new handles are being developed constantly to meet the specific needs of their customers’ products.

It’s a niche industry. But PakTech dominates it nationally, with an estimated 95 percent share of the market, thanks in part to design patents it holds on several key characteristics of its molded plastic handles.

The company also has strong relationships with Costco and Wal-Mart-owned Sam’s Club, which often send food producers trying to meet the retailers’ multi-pack requirements PakTech’s way.

PakTech sells 300 million handles a year — at prices ranging from a few cents to more than a dime — more than double the volume it moved a decade ago.

While declining to release specific revenue numbers, Amie Thomas, PakTech’s vice president of sales and marketing and daughter of company founder Jim Borg, said that sales have increased consistently — and the recession did little to slow them.

“Packaging is the second biggest industry in the world,” Thomas said. “But people don’t think about it unless it’s causing them problems.”

Last summer, PakTech started what could turn out to be a major transition for the business: integrating “post-­consumer” or recycled plastic handles into its product line.

From a production standpoint, the transition is simple. The handles are made in huge industrial mold presses: small plastic resin pellets, blended with coloring, are injected into aluminium molds, heated, solidified through pressure and cooled with water — all in about eight seconds.

Using recycled plastic pellets, which PakTech purchases from a California supplier, doesn’t change that process.

The challenge lies in getting food producers to accept the recycled plastic handles, Thomas said, even though they are priced the same as the virgin plastic handles.

But virgin plastic pellets produce brightly colored and shiny handles, while the recycled pellets can produce a dull or matte finish.

PakTech’s customers also can be wary of switching to a new product that they fear might be less sturdy and durable, Thomas said. It can take some time for customers to conduct the tests they need to be satisfied with the new products, she said.

Still, just a couple of weeks ago, PakTech’s biggest customer — a major U.S. soft drink company — signed up to use the recycled handles.

“That was great,” Thomas said.

A year into the transition, about 10 percent of the handles PakTech sells are made with recycled plastic. Thomas said that, eventually, the company would like to sell recycled handles exclusively, although she acknowledges that might be an overly optimistic goal.

PakTech currently has 126 permanent employees, up from 60 in 2001. While some of the company’s low-skill workers have been replaced with automation over time, the company’s high-skill, technical work force has grown. Those high-skill workers build applicators, large automated machines that attach PakTech’s handles to products as they move along a customer’s assembly line. PakTech sells and ships about 15 applicators a year.

Although some of the newer machines cost several hundred thousand dollars, the applicator side of the business largely has been a money loser over the last decade, Thomas said. But customers need the equipment to attach the handles rapidly, so selling applicators helps the company sell more of their primary product, she adds.

More than 80 percent of PakTech’s customer base is headquartered on the East Coast, but the company hasn’t considered relocating, Thomas said.

“That’s certainly one of the benefits of being a family-owned business; there are less outside forces to deal with.”

“We like the (Eugene) community. We enjoy being a good employer locally. … You can diss plastic all you want, but if we weren’t here there would just be someone doing this in China instead.”

PakTech has made some forays into the international marketplace in recent years, targeting Mexico and Latin America. Those efforts are still in the embryonic stage, Thomas said, although the company has opened a distribution center in Mexico.

Although many of the company’s patents, which last 10 years, will end soon — the “Unipak” patent already has expired — Thomas said there isn’t much concern about new competitors popping up.

“We have so much expertise and know-how in this business that it would be hard for a new company to come in and compete with us immediately,” she added. “They’d have to eat years of (financial) losses.”

Thomas said the plan is to keep the business in the family after her father, company President Jim Borg, retires (“which will be never,” she jokes).

Thomas and her brother, Zak Borg, current vice-president and director of engineering, are expected to eventually take over the reins.

“The succession is all very amiable, and we are learning the best way to run the company together,” Thomas said.