Wal-Mart Wants to Boost Recycled Packaging Content by 3 Billion Pounds


Rob Kaplan – Walmart’s Director of Product Sustainability

From:  Plastics News – March 12, 2014  http://www.plasticsnews.com/article/20140312/NEWS/140319946/wal-mart-wants-to-boost-recycled-packaging-content-by-3-billion#

ORLANDO, FLA. – America’s largest retailer wants to drive increased use of post-consumer recycled plastic in packaging.

And Wal-Mart Stores Inc. is using a pretty aggressive goal to help move the needle.

The Bentonville, Ark.-based retail giant wants to increase post-consumer recycled content in plastic packaging by 3 billion pounds by 2020.

That’s a three followed by a whole lot of zeros.

Putting the 3,000,000,000-pound goal in play, said Wal-Mart Director of Product Sustainability Rob Kaplan, is certainly meant to grab people’s attention and help steer them toward the use of post-consumer plastic content in packaging.

Wal-Mart is studying its current post-consumer recycled content in packaging to determine what it now uses, but that lack of a number is not stopping the firm from establishing a goal, which might have to be tweaked up or down once more firm data about the current benchmark is established.

“This is a way to improve the sustainability of all of the products,” Kaplan said at the Plastics Recycling Conference in Orlando. “So it’s sort of a rising tide lifts all boats-type approach. And those are things that really drive our attention.”

The cost and volatility of commodity packaging materials also is a driver for the company to seek more recycled content, he said.

“So our goal is to increase [recycled content]. And right now we’re estimating what we think the impact would be if we have a concerted effort to increase. We’re slowly trying to refine those numbers. We think the 3 billion pounds is an aggressive way to talk about it,” Kaplan said.

The large goal also serves, he said, “to signal to the industry that we’re serious about it and focused on it.

“As we go through benchmarking process, we may have to change those estimates because of information we get. They may go bigger or may go smaller,” Kaplan said.

While Wal-Mart sells plenty of products sold in plastic packaging, the retailer does not actually make any of those products or the packaging they use.

But the retailer can create demand for post-consumer recycled content simply by stating its preference and creating demand at the retail level. The company can use its buying power, across different lines of products, to seek recycled-content packaging from a variety of manufacturers of similar products.

“I would say the big value we bring to it is collective action,” Kaplan said, from different suppliers.

While Wal-Mart is keen on increasing post-consumer plastic content in packaging, the company is not viewing the idea as a charity case. “If it doesn’t pay, it’s not sustainable,” Kaplan said.

“Sustainability, for us, is not a philanthropic endeavor. It is about driving our business and creating value in our supply chain for our suppliers, our partners and our customers,” he said.

For a company the size of Wal-Mart, going large into post-consumer recycled plastic packaging is just a part of everyday life.

“For us, scale is really, really a key element for everything we do from the business side and the sustainability side,” Kaplan said.

Wal-Mart’s size also means the company needs to stay away from any potential unintended negative consequences that a push for higher post-consumer recycled content might bring. Those problems could include stripping supply, growing too fast, and pitting suppliers against one another, the product sustainability director said. “Those things we are really cautious about.”

Using more recycled content plastic packaging also will help the company reach its goal of reducing greenhouse gases, Kaplan said.


Milk Bottle Recycling Reaches Record Levels in the UK


From Farmers Guardian, March 3, 2014

This was the claim from plastics company Nampak after a survey conducted by recycling expert Recoup on UK consumer habits.

According to the survey, levels of high-density polyethylene (HDPE) plastic milk bottle recycling increased to an all-time high of 79 per cent in 2013.

Nampak has said plastic milk bottles are now one of the most recycled products in the UK.

The survey estimated 2012 recycling levels saw an estimates 6.9 million pounds of plastic bottles recycled, with 2.1 million pounds believed to be HDPE milk bottles.

Eric Collins, managing director of Nampak Plastics, commented: “We are thrilled with the continued progress being shown in the sector. It is something we feel is incredibly important.

But Steve Morgan, technical manager at Recoup Recycling said more could be done to further increase milk bottle recycling numbers.

Plastic milk bottles in the UK typically contain 35% to 50% recycled HDPE plastic.

Green packaging shifts up the priority list for brand owners and consumers

By Chris BARKER , 29-Nov-2013

100% recycled packaging logo

Increasing environmental awareness means that sustainable packaging is becoming a higher priority for both consumers and brand owners, as evidenced by the number of cosmetics firms opting for a greener option.

Elizabeth Arden this week chose the Airopack dispensing system, and this adds to the long list of brands opting for environmentally friendly packaging in order to appeal to customers.

The Elizabeth Arden Ceramide products are being produced through the Airopack Full Service Operation, which will see the dispensers produced, filled, sleeved and packed to meet the brand’s specifications.

Increasing awareness

“Brand owners become more aware of their responsibility in today’s society. As environmental awareness shifts higher up the priority list at both consumers and brand owners, sustainable products become increasingly important to express a brand message,” Airopack marketing manager Caren Kuijs tells to CosmeticsDesign-Europe.com

“Over the last 10 years we have identified an enormous growth in cosmetic formulations holding natural ingredients and with this Airopack is able to enhance the total sustaining message on shelf for the consumer.”

This technology has also been adopted by other major companies in the recent past; including Procter & Gamble and Danish brand Nordictan.

As technology advances, lightweight packaging and aerosols with a low carbon footprint and CO2 impact are becoming more practical and are being adopted by larger numbers of companies.

Industry examples

Estee Lauder subsidiary Aveda recently brought a new dimension to packaging by introducing 100% recycled packaging for eye colouring in their ‘Essence of Nature Single Eye Color Refil’ line, launched earlier this year.

The company also adopted the tactic of selling refills of its most popular colors, to allow consumers to re-use the same packaging multiple times.

Copyright – Unless otherwise stated all contents of this web site are © 2013 – William Reed Business Media SAS – All Rights Reserved

Closed Loop Recycling Expansion

The innovative recycler, who was the first in the world to recycle both PET and
HDPE plastic bottles into food grade material for new food and drink packaging,
is implementing a major expansion which will double the supply of recycled HDPE
to the UK market, more than meeting the expected demand from the dairy industry
as it works towards higher recycled content targets.

The investment in
new infrastructure will make Closed Loop Recycling the biggest recycler of milk
bottles in the world.  It will increase capacity at the Dagenham-based plant to
55,000 tonnes per annum, creating the most advanced plastics purification
facility in the UK and diverting a further 30,000 tonnes of carbon emissions in
the process. 

“Recycled milk bottles are a massive win for the circular
economy,” explains Chris Dow, CEO of Closed Loop Recycling.  “The increased
demand for recycled content is an example of the whole industry working together
– retailers, producers, brands and industry bodies – to implement an ambitious
plan. This has created a sustainable business model with enormous potential for
the future.

“There has been a huge commitment from the companies in this
sector, including our customers, who have invested in technology and plants to
complete the HDPE recycling loop.  I am confident that our expansion will bring
the 2020 target of 50% recycled material in plastic bottles closer,” continues

Dr Liz Goodwin, chief executive of WRAP comments: “Closed Loop
Recycling’s expansion in order to meet forecast demand for recycled content in
milk bottle packaging is the perfect example of how businesses can work together
to achieve the economic and environmental benefits of a circular economy. It’s
great to see circular economy ideas being converted into positive

Closed Loop Recycling is implementing an awareness campaign with
local authorities to increase collection rates of milk bottles. This will
support the ongoing goals of the Dairy Roadmap whereby dairy processors, farmers
and retailers are working together with government to develop a raft of
environmental improvements within the dairy industry.

Closed Loop
Recycling has been at the forefront of the UK plastic recycling industry which
has gone from almost zero to £60 million in just five years and this multi
million pound investment in new infrastructure will further enable the company
take real action to support Britain’s challenging waste stream.

As a
result of a joint agreement with the London Thames Gateway Development
Corporation (LTGDC), Closed Loop Recycling has leased an additional three acres
adjacent to its existing Dagenham site to help facilitate any future expansion,
in order to realise its ambitious growth plans and meet demand for recycled food
grade products.

Closed Loop Recycling’s Dagenham plant has been
operating since December 2008.  Its current capacity allows the production of
35,000 tonnes of mixed plastic bottles, producing 11,000 tonnes of rPET and
6,000 tonnes of rHDPE per annum. 

More info:

Recycling Of HDPE Bottles Tops 1 Billion Pounds In 2012


Baled plastic bottles waiting to be recycled

Baled plastic bottles waiting to be recycled

WASHINGTON, Nov. 6, 2013 — Rate Climbs to Nearly 32 Percent

WASHINGTON, Nov. 6, 2013 /PRNewswire-USNewswire/ — Plastic bottle recycling by consumers increased 161 million pounds in 2012, edging up 6.2 percent, to reach nearly 2.8 billion pounds for the year, according to figures released jointly today by the Association of Postconsumer Plastic Recyclers (APR) and the American Chemistry Council (ACC). The recycling rate for all plastic bottles rose 1.6 percent to 30.5 percent for the year.

The 23rd annual National Post-Consumer Plastics Bottle Recycling Report marks the twenty-third consecutive year that Americans have increased the pounds of plastic bottles returned for recycling. The number of pounds of used bottles collected in the United States has grown each year since the industry survey began in 1990.

During 2012, the collection of high-density polyethylene (HDPE, #2) bottles – a category that includes milk jugs and bottles for household cleaners and detergents – rose 45.3 million pounds to top 1 billion pounds for the first time, helping to boost the recycling rate for HDPE bottles from 29.9 to 31.6 percent.

“We are very encouraged by the steady growth in plastic bottle recycling,” said Steve Alexander, executive director of APR.  “Used plastics are valuable materials, and recyclers rely on all of us to make sure these resources make it into a recycling bin.”

“Thanks to increased consumer access to recycling programs and growth in single-stream collection – whereby consumers place all recycled materials into a single bin – plastics recycling is one of the easiest things we can do to benefit the planet,” added Steve Russell, vice president of plastics for the American Chemistry Council.

“In the United States, we have the capacity to recycle more used plastics than we are currently collecting, and innovative manufacturers are using these materials in new and exciting ways.  Each of us can help by doing our part to get more used plastics into a recycling bin,” Russell said.

Alexander and Russell offered three simple tips to help consumers recycle more of their plastic bottles:

  • Bring it back. If you empty a plastic bottle on-the-go, bring it back to a bin.
  • Recycle all plastic bottles.  Today, recyclers collect all types of plastic bottles, regardless of the number, or resin identification code, printed on the bottom.
  • Don’t forget about caps! Recyclers want both caps and bottles, so please remember to twist caps back on bottles after use.


This year’s survey of plastic bottle recycling also found that the collection of polypropylene (PP, #5) bottles rose to nearly 47 million pounds, an annual increase of 7.2 percent, with 73 percent of that material processed domestically as PP, rather than mixed with other resins.  Domestic processing of postconsumer PP bottles increased 14 percent to reach 43.5 million pounds.  Although PP caps and non-bottle containers are widely collected for recycling in the United States, these data are released in a separate report on recycling non-bottle rigid plastics, which will be released in the coming weeks.

Together, polyethylene terephthalate (PET, #1) and HDPE bottles continue to make up over 96 percent of the U.S. market for plastic bottles with polypropylene bottles comprising half of the remaining 4 percent.

Exports of HDPE bottles rose 30 million pounds to 201 million pounds in 2012, while imports of postconsumer HDPE decreased by 35 percent to 33.1 million pounds, which, combined with increased collection and exports, resulted in slightly lower purchases for U.S. reclamation plants.

The full 2012 report National Post-Consumer Plastics Bottle Recycling Report is available on the “Reports and Publications” section of ACC’s website and on APR’s (www.plasticsrecycling.org) website.

Data on PET recycling referenced in the report were separately funded and published by APR and the National Association for PET Container Resources (NAPCOR).  A separate report, entitled 2012 Report on Post-Consumer PET Container Recycling Activity, is available on APR’s website.

The survey of reclaimers in the study was conducted by Moore Recycling Associates, Inc.

Resources for municipal recyclers are available at www.allplasticbottles.org and www.recycleyourplastics.org.

The Association of Postconsumer Plastic Recyclers (APR) is the national trade association representing companies that acquire, reprocess and sell the output of more than 90 percent of the post-consumer plastic processing capacity in North America. Founded in 1992, its membership includes independent recycling companies of all sizes, processing numerous resins.  APR strongly advocates the recycling of all post-consumer plastic packaging.


The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people’s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $770 billion enterprise and a key element of the nation’s economy. It is one of the nation’s largest exporters, accounting for twelve percent of all U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure.

2013 Paper Recycling Conference: Diversified End Markets Are Key in Plastics Recycling

The 2013 Paper Recycling Conference & Trade Show kicked off Oct. 16 with a number of workshops that looked beyond the conference’s namesake material, including “Plastics Recycling: What You Need to Know to Succeed.” In this session speakers Tamsin Ettefagh, vice president of high-density polyethylene (HDPE) recycler Envision Plastics, Reidsville, N.C., and Patty Moore, president and CEO of Moore Recycling Associates, Sonoma, Calif., addressed the importance of diversified end markets as well as other factors to ensure success in the field of plastics recycling. Moore and Ettefagh also looked at a number of issues related to plastics recycling, including bale specifications, China’s Operation Green Fence and optimal collection methods, offering their insights into these areas.

Regarding China’s Operation Green Fence, which was initially implemented in February of this year, Moore said Chinese government officials initially said the program, which was designed to enforce a number of the country’s existing laws regarding the importation of scrap material, was to conclude at the end of November. However, after a recent visit to China during which Moore spoke with government officials and recycling industry representatives, she concluded that Operation Green Fence would remain in place indefinitely, adding that things would not be going back to the way they were before this measure was implemented.

“For the first time, buyers are able to impose bale specs on suppliers,” Moore said of the current situation regarding recovered plastics being shipped to China. She added that this also meant suppliers were able to get a premium price for quality material they shipped to Chinese consumers.

Markets for low-grade materials have not completely disappeared as a result of Operation Green Fence, Moore added, noting that outlets are still available, though pricing for such material has declined substantially.

Ettefagh said she saw an opportunity for traditional paper stock packers to expand into plastics recycling by establishing PRFs (paper and plastics recovery facilities). These operations would differ from MRFs (material recovery facilities) in that they would narrow their focus to paper and plastics packaging. She advised operators to limit their focus to plastics that offered critical mass, such as film and rigid containers, particularly the stream of polyolefin plastics generated by grocery stores.

Ettefagh stressed the need for plastics recyclers to have diversified end markets, noting that many markets, such as HDPE pipes used in construction, may be seasonal in nature.

Moore said recyclers needed to know exactly what they were buying when purchasing material for processing, adding that some additives make plastics nearly impossible to recycle.

She also offered her thoughts on the best collection methods for various types of plastics, suggesting that retail drop-off was the best method to collect plastic film, curbside recycling was best for rigid containers and perhaps EPS (expanded polystyrene), special collections were best for bulky rigids and commercial collection was best for commercially generated rigids, foam and film.

The Paper Recycling Conference & Trade Show is taking place Oct. 16-18 at the Marriott Downtown Chicago Magnificent Mile. The 2014 event also will be held in Chicago Oct. 8-10. More information is available at www.PaperRecyclingConference.com

The Green Fence Opportunity

Recently, there has been much commentary about the “Green Fence” and one theme seems to emerge: This is an opportunity to level the playing field; an opportunity for new investments in equipment and technology. Domestically, it is an opportunity to re-evaluate policies and single stream, and it’s an opportunity to create less waste. 

Having said all that, the Green Fence is not a new initiative in the U.S.; it just has a name this time. We have had several hiccups like this before when China either pushed back economically or previous leaders enforced a law banning waste from coming into their country. Yet, each time they came back, and sometimes with a vengeance like after the 2008 crash. Months ago, there was speculation that the Green Fence program would largely diminish by this November, even though it is technically a permanent law currently being enforced. 
There is no doubt recyclable materials are now sought out and bought globally. However, it’s troubling that we rely on other countries to deal with our waste or problematic recycle materials. The objective should not only be about finding homes for hard-to-recycle materials, but also for advancing technologies to deal with these potentially available recyclable resources. It is the perfect opportunity for policy change. We need a change in some of our packaging standards to facilitate recyclability.  We realize the packaging industry hates the term “standardize,” however, how else will materials have economic value unless there is a sufficient critical mass?  
So is policy development an opportunity or is the mutual cooperation in other food products and standardization of resins to ensure sustainable recycling of packages the answer now?  For example, could the refrigerated dairy companies collaborate for their mutual benefit? Are there technical reasons all sour cream, cottage cheese, cream cheese, yogurt, and butters cannot be packaged in the same plastic with the same melt flow? There may be an initial capital outlay at the machine level or adjustments made on current machines to accept a new melt flow or poly olefin change. However, there might just be a savings to the consumers of these resins. Increasing the amount of one type of prime resin may offset capital and processing costs. 
We have an opportunity to create another value stream for how plastics get recycled. Less bad is not a solution nor is it sustainable. We need to look at areas in packaging where we can come together like the beverage companies did and see how we can create enough critical mass out of packaging. Hopefully, we will make an opportunity that is sustainable out of this Green Fence before it is gone again.
From: Tamsin Ettefagh, vice president of Sales, Envision Plastics